We, at Voices In Advocacy®, work with organizations that want to ensure that their advocates are educated, engaged and actively supporting their mission.

We are a non-partisan company that believes organizations and the people who support these organizations have the right to voice and express their beliefs through fair advocacy practices.

We are a leading authority on advocacy, providing the necessary training and tools to develop your advocates.

Supporting Causes – Developing Advocates.

Why is this important to your organization?

Organizations need to better understand and utilize the key benefits a strategic advocacy component can bring to their communications, brand, perception and overall culture.

How do we do this?

Consulting & Strategic Planning
Education & Training
Advocacy Toolkit Development
Grassroots Advocacy
Keynote Presentations
State/National Advocacy Days

Advocacy Consulting & Strategic Planning

Does your organization lack experience in or knowledge of advocacy? Do you require an outside situational analysis for a strategic advocacy plan? Our sought-after expertise and personable style work great in committee or group consultation as well as for one-on-one coaching.


“I had the pleasure of working with Roger in the final stages of the Meetings Mean Business study (economic impact of the meetings industry on the U.S. economy). Roger filled a critical void in helping to teach industry stakeholders how the information contained in the report could be used to support their efforts–particularly at the local, state, and federal government levels. Roger has an uncanny ability to take these complex issues and explain them in ways that industry advocates could understand and leverage for the betterment of both their own initiatives and the meetings industry as a whole. A pleasure partnering with Roger on this important initiative and I look forward to future opportunities to share the stage.”

Robert Canton, U.S. Leader – PwC Sports & Tourism Practice

Education & Training

Educate your team or organization on the importance of advocacy. Know and understand advocacy through The Seven Branches of the Advocacy Tree. Learn the Seven Actions of Highly Effective Advocates. How can you make a difference in your job, organization, industry and cause.

Toolkit Development

Organizations consider advocacy a key component in their strategic plan. Our expertise in preparing advocacy toolkits provides you with basic ‘how to’s’ along with customized case studies to benefit members and stakeholders. We authored The DMO Advocacy Toolkit.

Grassroots Advocacy

“All politics is local.” Tip O’Neill Our advocacy experts will assist you in preparing a grassroots effort that engages and activates your supporters.

Keynote Presentations

Roger Rickard, Founder of Voices in Advocacy®, is available for speaking at your next event or conference. Click here for more information on topics and booking information.


“Roger Rickard’s unique blend of practical government experience, vast knowledge of the travel industry and impressive credentials in the national travel industry combine to set him significantly apart from other expert speakers and consultants. His ability to immediately ingratiate himself to local personalities and involve the audience, contributes to his commanding presence. The information he provides is commanding, thoughtful and motivating. Our organization received more compliments on his presentation that ANY other speaker I have ever engaged.”

Speros A. Batistatos,
South Shore Convention & Visitors Authority

State and National Advocacy Days

We can help you plan and organize a state or national Legislative Action Day promoting the awareness of your cause or special interest.


“We cannot thank you enough for everything you did to make Exhibitions Day 2014 a success. Everyone had great feedback and that is due in large part to your and expertise. Thank you again for your time and involvement!”

Susan Brower, CEM,
International Association of Exhibitions & Events(IAEE)