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Your Vote Matters in November

Labor Day marks the unofficial kickoff to the stretch run of the U.S. presidential election. To say that people are tuned off about their choices of the two major party presidential candidates could be the largest understatement since a teacher told Albert Einstein he wasn’t very smart. She is viewed as untrustworthy by 59% of […]

Do you Make a difference?

Saturday, October 24, 2015 is National Make a Difference Day ( when millions of volunteers will unite with one common mission – to improve the lives of others. It is the nation’s largest day of volunteering. You can go to the website to start your own project or find an existing project. This got me […]

Advocacy Engagement with Candidates Vying for Public Office

Here is Great Example of Advocacy Engagement with Candidates Vying for Public Office I had the wonderful pleasure of working with Carl Wilgus, President/CEO of the Pocono Mountains Visitors Bureau while engaged by Destination Marketing Association International (DMAI) in researching and writing The DMO Advocacy Toolkit (available to the DMAI members at MyDMAI). Since that […]

Is your Advocacy Campaign Stuck-in-the-Mud? Here are 10 common mistakes.

You began your advocacy campaign with the best intentions. You care about the issue(s). You want to make a difference. But you get stuck-in-the-mud or derailed in the process. Here are 10 common mistakes made in advocacy campaigns and helpful cues to avoid or correct them. 1. Not Organized Is your group structured for organization? […]